About Traci Bild

Traci Bild, Founder of BILD & Co and BILDX, has revolutionized the senior living industry for over two decades. Her innovative sales and marketing strategies have positively impacted 80% of the top 100 senior housing operators in the U.S., U.K., and Canada. An accomplished author of four books, including "Zero Lost Revenue Days," Traci's expertise is frequently featured in CBS Sunday Morning News, Wall Street Journal, BBC, Senior Housing News, and McKnight’s Senior Living. Her firm, BILD & Co, is a Great Place to Work and ranks among Inc. 5000’s Fastest Growing Private Companies.

You’re Sitting on Revenue You Can’t See: How Professional Market Research Unlocks Growth in Senior Living

You’re likely spending $5,000 to $7,000 per move-in to generate [...]

By |2025-04-07T10:57:41-04:00April 7, 2025|Blog|Comments Off on You’re Sitting on Revenue You Can’t See: How Professional Market Research Unlocks Growth in Senior Living

From Sales Trainers to Strategic Growth Architects: How Bild & Co Transformed Its Approach to Senior Living Financial Performance

For 25 years, Bild & Co was recognized for one [...]

By |2025-04-02T15:42:48-04:00March 31, 2025|Blog|Comments Off on From Sales Trainers to Strategic Growth Architects: How Bild & Co Transformed Its Approach to Senior Living Financial Performance

Why Executive Directors, Not Salespeople, Hold the Key to Senior Living Revenue Growth

Introduction: Why Sales Training Alone Isn’t Enough For decades, senior [...]

By |2025-03-19T07:43:38-04:00March 19, 2025|Blog|Comments Off on Why Executive Directors, Not Salespeople, Hold the Key to Senior Living Revenue Growth

The Hidden Goldmine in Senior Living: Why Revenue Management Is the Real Game-Changer

Senior living operators often focus on one primary metric: occupancy. [...]

By |2025-03-19T14:59:08-04:00February 28, 2025|Blog|Comments Off on The Hidden Goldmine in Senior Living: Why Revenue Management Is the Real Game-Changer

Senior Living Investment Strategy: Why Acquiring Underperforming Communities Is the Best Opportunity in 2025

A Perfect Storm for Senior Housing Acquisitions The senior living [...]

By |2025-02-19T09:00:03-04:00February 18, 2025|Blog|Comments Off on Senior Living Investment Strategy: Why Acquiring Underperforming Communities Is the Best Opportunity in 2025